Utilaje Maramureș, a leading provider of construction machinery, encountered a significant obstacle with its outdated and incoherent visual identity, which failed to adequately represent the professionalism and quality of services offered. Recognizing the urgent need for a complete rebranding, the challenge was to craft a modern and distinctive visual identity that would accurately convey their expertise in the construction equipment domain while infusing a unique personality to stand out from the competition.

Our mission was to establish a contemporary visual direction that mirrored Utilaje Maramureș's professionalism and extensive experience, adding a personal touch that differentiated them from their competitors. Initiating this transformative journey, we conducted an in-depth industry and competition analysis to identify trends and unique elements. Collaborating closely with the client, we presented and discussed proposed concepts and designs, allowing for their input and adjustments based on preferences. A key client desire was a logo that incorporated an excavator arm illustration, signifying their specialization. Through sketches and exploration of various design concepts and directions, we crafted a logo that aligned with their vision.

Selecting colors and fonts that complemented the logo design was crucial. We opted for modern and vibrant choices that resonated with the discussed visual direction, emphasizing progress, innovation, and reliability. A comprehensive visual identity system was developed, encompassing deliverables such as presentation folders, custom-headed documents, badges, business cards, and a brand manual. This modern approach featured clean lines and colors that communicated advancement, innovation, and trust.

Successfully addressing Utilaje Maramureș's challenge of an outdated visual identity, we unveiled a modernized version that reflects their professionalism and robustness in the construction machinery industry. This rebranding not only revitalized their image but also reinforced their market position, showcasing their commitment to quality and excellence. The new visual identity has laid a strong foundation for Utilaje Maramureș to connect with their audience more effectively, fostering trust and recognition in a competitive landscape.