Aqua Viventia.
Branding
Aqua Viventia, a new premium alkaline water brand, faces a saturated market filled with similar products and stiff competition from established brands. Despite offering a superior quality product, distinguishing itself and capturing the target audience's attention presents a significant challenge.
The challenge was to develop a fitting design that highlights the brand's uniqueness and differentiates it in the market. It was imperative to create a strong brand identity and find effective ways to communicate the exceptional quality of their product.
Label Design
We conducted thorough market research and analyzed consumer preferences regarding alkaline water. Identifying specific trends and needs of the target audience, we set a strategic direction for the alkaline water brand.
A distinctive logo and visual identity system (including patterns, colors, etc.) were created to convey the premium quality of the product and the freshness of the water. The logo comprises solely the brand name, without motifs or other graphic elements, adopting a simple letterform approach suited to the chosen modern aspect. The enlarged letters "V" and "A" in "Viventia" perfectly frame and encapsulate both words (aqua, viventia), creating a structured and balanced logo. The pattern for the brand's visual identity is a coherent graphic element repeated across various applications and marketing materials, adding uniqueness and visual recognition to the brand. It contributes to building a strong identity with a modern and structured look. The pattern, derived from the simple and modern shapes of the letters "V" and "A," is positioned on the label to draw attention and be easily recognized by loyal customers.
As a result, we successfully addressed the differentiation problem and built a strong brand identity for the Aqua Viventia alkaline water brand. This strategic and creative approach not only sets Aqua Viventia apart in a crowded market but also establishes a compelling narrative around the quality and uniqueness of its product, positioning it for success among discerning consumers seeking premium hydration options.
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